

Some other things to think about when finding your hook: What is the intended audience going to care about the most, or be most interested in or shocked by?.What sentence or fact makes people sit up and take notice?.


Describe the author’s background/origin of bookĪn introduction has to hook the reader fast.Tell a story about the reader’s potential pleasure.Tell a story about the reader’s current pain.Introductions are built from these elements: The Formula for an IntroductionĪ good introduction is like an interesting sales pitch, not a dry and boring informational piece. You can be very creative within the boundaries of the formula, but follow the formula and your introduction will work well. This is the thing to know about introductions: there is a formula to effective ones, and you should follow it.Įven though it may not seem like there’s a formula, there is one, and if you don’t stick to it, then your readers will feel it, and be upset-even if they don’t know why.
